Talk about the measurement you want to own
Build a capability, run Beacon, or get an independent view of a model you already have.
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Assess Your Measurement
Four minutes. Seven dimensions. A sequenced view of where you actually stand, with no email required to see the result.
Start the assessmentTalk to a measurement expert
30 minutes on whether you need a Blueprint, Beacon, an audit, or something else.
Schedule a callCommon Questions
How long does a typical engagement take?
Most measurement programmes are deployed within 6-12 weeks, depending on complexity and data readiness. Knowledge transfer is built into every phase.
Do we need a data science team already?
Not necessarily. We can work with marketing analysts and train them up, or we can work alongside your existing data science team to embed measurement expertise.
What tools and technologies do you use?
We use open-source tools like Python and PyMC, alongside Beacon, Tyedal’s SaaS suite for planning, modelling, and forecasting. Everything we build is transparent and owned by you.
Where should we start?
If you want to bring measurement in-house, start with a Blueprint. If you already have a team, look at Beacon. If you have an MMM you do not trust, start with MMM Audit. If you are unsure, take the maturity assessment.