Joe Wilkinson Announced as Technical Judge for the 2026 IPA Effectiveness Awards

We're pleased to share that Joe Wilkinson has been announced as a technical judge for the 2026 IPA Effectiveness Awards, joining the panel that reviews the analytical and evidential rigor behind some of the industry's most important effectiveness cases.

Recognised by the IPA

The IPA has published its 2026 Effectiveness Awards judging panel, with Joe listed among the technical judges as Founder & CEO of Tyedal Analytics.

The Effectiveness Awards are widely respected across the industry for rewarding work that proves the commercial impact of marketing. The technical panel plays a critical role in assessing the strength of the evidence, the quality of the analysis, and the credibility of the measurement behind each submission.

Why This Matters

At Tyedal, we believe effectiveness work should be transparent, statistically sound, and tied to real business outcomes. Joe's appointment reflects the same principles that underpin our work with clients: rigorous measurement design, clear thinking, and a focus on what genuinely drives growth.

With experience spanning marketing mix modelling, lift testing, attribution, and broader measurement strategy, Joe brings a practitioner's perspective to the judging process, balancing analytical depth with the realities of how measurement is used inside modern marketing organisations.

A Proud Moment for Tyedal

This announcement is a meaningful milestone for our team and a reminder of the importance of robust effectiveness measurement across the industry. As more brands look to build stronger in-house capabilities, the standards set by initiatives like the IPA Effectiveness Awards matter more than ever.

We're delighted to see Joe included in this year's panel and look forward to following the 2026 awards programme.